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Eric W.
Brackett
Chief Executive Officer & Co-Founder for Great
America Networks Conferencing, LLC.
An entrepreneur at the early age of 20,
Eric W. Brackett founded Brackett
Telecommunications Inc., in August 1985. At that
time, the telecommunications industry had just
completed its most tumultuous evolution when the FCC
anti-trust legislation resulted in the restructuring
of AT&T. AT&T previously had an actual monopoly on
all business and residential telecommunications.
While Brackett was completing his Bachelor of Arts
degree in Economics at Northwestern University in
Evanston, Ill., he identified that small- and
medium-sized businesses would be faced with their
largest challenge in sorting out the explosion of
new telecommunications choices and players. Once he
had successfully graduated from Northwestern, he
founded his company with the simple vision to be the
best telecommunications provider to small- and
medium-sized businesses within the Chicago
Metropolitan Area.
While at Northwestern, he qualified for
membership to the Phi Beta Kappa Honors Society.
Brackett’s academic record was extended when he
graduated from the Illinois Institute of Technology
Chicago Kent College of Law with a Juris Doctorate
degree in 1991.
In 1992, Eric Brackett transformed his company from
Brackett Telecommunications, Inc., into BTI
Communications Group, Ltd., to better meet the
telecommunication needs of small- and medium-sized
businesses. Although BTI represented a fresh start
with additional shareholders, Brackett’s vision,
customer base, employees and vendors were unchanged
during the transition.
Today, he serves as Chief Executive Officer of BTI
Communications Group, Ltd., and Great America
Networks, Inc., as well as Great America Networks
Conferencing LLC, with offices in both Chicago and
Los Angeles, and a service territory covering the
U.S., Europe and Asia.
In 1993, Brackett succeeded in lobbying Ameritech
(now SBC) to extending an invitation of Authorized
Distributor Program to BTI. This program was closed,
but Brackett would not compromise on his vision of
BTI becoming a single-source provider of
communication solutions to its small- and
medium-size businesses, and Ameritech was still the
only local game in town. Ameritech extended its
invitation into this exclusive group of
communications providers on a conditional basis.
That basis involved that BTI would succeed in
achieving the top level of sales performance in its
first three months to be able to continue to
represent Ameritech’s voice and data network
services. Brackett was up for the challenge and
spearheaded BTI’s training, sales and provisioning
for BTI to be named Ameritech’s newest 5-Star
Authorized Distributor based on 1993’s
fourth-quarter performance.
In 1994, Brackett single-handedly equipped BTI to
introduce to the Chicago Metropolitan Area the
revolutionary new software-enabled and Digital
Signal Processors-powered Axxess(TM) PBX
System by Inter-Tel (NASDAQ SYMBOL: INTL).
Brackett’s dedication and innovation was evident in
1998, when he led the design and implementation for
the Inforte Corporation a pioneering networked Voice
over Internet Protocol system in Chicago, Dallas and
Irvine, Calif.
In 2000, Brackett realized another facet of his
vision – to provide BTI customers with the benefits
of technology on a fixed-rental basis that
incorporates levels of service and eliminates the
financial and technological burdens associated with
maintaining the ownership of other technology
platforms.
The new Flexi-Tel(TM) program was
adopted, which allowed BTI to provide technology
solutions to small- and medium-sized businesses
without the worries of later technology obsolescence
or future business applications being restricted.
Additionally, it ensures that ongoing training and
support are provided to all of BTI’s customers so
that utilization of technology was always at optimum
delivery levels. This achievement would later serve
as the foundation for Eric Brackett’s vision of the
ProfitSolutions(TM) approach.
Brackett’s dedication to his company, with a
results-driven attitude, made BTI’s exponential
growth possible year after year from 1992 through
2000.
Throughout the dot.com meltdown of 2000, and the
financial downfalls of the telecommunications
industry in 2001 and 2002, BTI has continued to grow
including the opening its Los Angeles facility just
after September 11, 2001 as well as its expansion to
such new markets as Southern California, Texas and
New York.
In 2002, Brackett founded a second corporation,
Great America Networks, Inc., which replaced BTI’s
use of SBC – Ameritech’s services. Great America
Networks, a voice and data service provider allows
for BTI to provide improved customer service and
satisfaction with improved ability to control
quality of service and costs for customers’ network
services.
Today, Great America Networks, Inc., is a licensed
public utility in Illinois, California, New York,
Texas, Nevada and Washington with status pending in
the balance of the country. Great America Networks'
products assist BTI as well as other systems
integrators like BTI in providing stable, full
service telecommunications solutions, which
seamlessly integrate with their clients' voice and
data equipment and software applications.
In 2002, Brackett was instrumental in BTI being
named a founding member of the Inter-Tel Exclusive
Business Partner Program and rolled out its
ProfitSolutions(TM) approach to manage customer
communications infrastructures.
In January of 2004 during its annual Business
Partner Conference, Inter-Tel named BTI as its 2003
Exclusive Business Partner of the Year and a 2003
Top 10 Dealer and honored Brackett with trips to
Mexico and Alaska accompanied by Inter-Tel’s top
executive officers.
Over the past 20 years, the way society
communicates, the technology and the business
concerns have evolved and changed. While Brackett
has been opportunistic about market opportunities,
BTI’s principal policy has not wavered. As Brackett
says, policy number one is “We always deliver what
we say we will deliver.” Since 1985 this has
remained the same for all of his customers.
"My goal," says Brackett, "is to build BTI into the
world's best, major metropolitan market,
full-service telecommunications service provider to
small- and medium-sized businesses. We will do that
through complete business communications solutions
that generate higher profits, lower costs and
increase productivity through the highest-quality
services and cutting-edge technology for every
client." |